Brand Guidelines

The C3river brand

A warm, faith-rooted identity built for the marketplace. These guidelines keep our logo, colors, type, and imagery consistent so C3river always feels welcoming, trustworthy, and grounded in purpose.

Identity

Logo

C3river

Primary lockup on cream

C3river

Reversed on C3river blue

Clear space

Keep padding equal to at least half the mark's height around the logo on every side.

Minimum size

Never render the mark smaller than 24px tall to preserve legibility.

Don'ts

Don't stretch, recolor outside the palette, add shadows, or place on low-contrast backgrounds.

Palette

Colors

A calm, trustworthy palette — C3river blue for clarity and confidence, burnished gold for warmth and emphasis, on a soft cream canvas.

Primary

C3river Blue

--primary#03498F

Primary buttons, links, key brand moments.

Accent

Burnished Gold

--goldoklch(0.74 0.13 75)

Highlights, emphasis, calls to attention.

Headings

Ink

--inkoklch(0.18 0.025 150)

Display headings and high-contrast type.

Background

Cream Canvas

--backgroundoklch(0.972 0.018 85)

Page backgrounds and soft surfaces.

Surface

Card Ivory

--cardoklch(0.985 0.01 85)

Cards, panels, raised containers.

Muted

Muted Sage

--muted-foregroundoklch(0.45 0.025 150)

Secondary text, captions, metadata.

Type

Typography

Display · Fraunces

Reflect God's love @Work

Used for headings (h1–h4) with tight letter-spacing. Warm, editorial, and expressive. Italic Fraunces in gold marks key words.

Body · Inter

Inter handles all body copy, navigation, labels, and UI. Clean and highly legible at every size, weights 400–600.

Use sentence case for UI. Uppercase only for small eyebrow labels with wide tracking.

Heading 1 — Fraunces

Heading 2 — Fraunces

Heading 3 — Fraunces

Body — Inter. The quick brown fox jumps over the lazy dog while the community gathers to grow together.

Look & feel

Imagery & Style

Photography

Authentic, candid moments of people connecting at work — warm natural light, real settings, genuine expressions. Apply a subtle sepia warmth for cohesion.

Shape & depth

Generous rounded corners (rounded-2xl/3xl), soft layered shadows, and thin borders. A gentle grain texture and gold ring add tactility.

Iconography

Simple line icons and small accent dots in gold. Keep visuals light and uncluttered with plenty of negative space.

Voice

Welcoming, hopeful, and purpose-driven. Speak plainly, center people and faith, and invite rather than instruct.

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